Jessica Joyce

Chief Sales Officer

Jessica Joyce is responsible for Smart Wires’ global business development, account management, technical sales and commercial operations.

Jessica has two decades of sales leadership experience across the renewable energy and logistics sectors. She joined Smart Wires after serving as Director of Sales at Vestas, a wind turbine manufacturer. In this role, she worked closely with asset owners and renewable developers and experienced first-hand the challenges and financial pain of curtailment and congestion connecting new renewables to the grid. This experience led her to the innovation at Smart Wires. Prior to this, Jessica was VP Sales & Marketing at UpWind Solutions where she drove forward the company’s commercial growth before the company was integrated into the broader service organization of Vestas.

As a commercial leader, Jessica is committed to developing strong relationships with all stakeholders and ultimately delivering results that progress the energy transition. Her extensive experience in the wind industry is incredibly valuable as Smart Wires continues to deliver world-leading power flow control solutions to enable more transfer capacity for renewables and ultimately lower-cost, clean energy to all consumers.

Jessica has a Bachelor of Arts in Japanese language and literature from the University of Rochester.

Jessica Joyce has been Chief Sales Officer since July 2022. She joined Smart Wires in March 2022 as Senior Vice President, Americas.