Smart Wires Inc.

Smart Wires appoints energy industry leader Hêdd Roberts as General Manager, Europe

April 22, 2022

Smart Wires today announced it has appointed Hêdd Roberts as General Manager for the European region, effective 19 April 2022. Hêdd joins from the global utility National Grid, where he was on the electricity transmission executive team in the UK and most recently Director of Regulation.

“Europe is at the forefront of the energy transition needed for the world to reach net zero. As such, the UK, Ireland and Continental Europe have always been high priority markets,” said Smart Wires Chief Commercial Officer Michael Walsh. “We have projects across multiple European countries and the UK and have seen strong market interest and appetite. Hêdd will play a key role in helping Smart Wires continue to rapidly expand in the region.”

Hêdd brings with him a vast amount of industry experience, having worked in various leadership, commercial and engineering roles with NGET over the past two decades, covering charging and access development, investment management and customer and commercial services. Hêdd holds a BEng in Electrical and Electronics Engineering from the University of Manchester.

“We’re in a time of unprecedented change in the industry. Maximizing our existing assets and using advanced technology and analytics to get every last drop of value from what we already have, is the only way we’re going to achieve the energy transition in a timely manner,” said Hêdd. “I’ve seen first-hand the impact Smart Wires’ technology is having on the global electricity grid and am eager to help drive expansion and adoption across the European region.”

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