Smart Wires Inc.

General Manager appointed to drive Smart Wires’ expansion in Australia and Asia Pacific region

July 13, 2020

Global power technology company, Smart Wires, today announced the appointment of a dedicated General Manager, APAC (Asia Pacific), signaling the company’s expansion in the region.

Aidan Lawlor will be based in Australia, and oversee the company’s business operations in Australia, Asia and Oceania.

“The energy industry in the Asia Pacific region, and in Australia in particular, is at a hugely exciting point in history,” said Smart Wires’ Vice President of Business Development, Europe and Australia, Marie Hayden.

“Within a few short years we have seen an incredible shift in this region around integrating more renewables,” she said.

“The commitment to change and innovation we are seeing from the Australian government, utilities and regulators is very encouraging. We have developed strong collaborative partnerships with these groups and see great potential for business growth, which is a win for Australian utilities and consumers alike.

“Smart Wires is passionate about facilitating the growth of renewable energy in Australia, and the next few months will see us making some major project announcements in this regard. This is the perfect time to grow our capability in Australia and we are delighted to add Aidan’s outstanding leadership and experience to our team here,” Ms. Hayden said.

Smart Wires develops and implements modular power flow control technology that enables electricity utilities to maximize transfer capacity on their existing networks. This means utilities can reduce constraints and increase the amount of renewables able to connect.

According to Mr. Lawlor, “Smart Wires’ reason for being is to develop technologies that deliver greater grid efficiencies and a greener planet, and that aligns strongly with my own personal values.”

“There is real potential for Australia to significantly increase its uptake of renewables, and play a major role in the global energy transition,” he said.

“Within a few short years we have seen an incredible shift in this region around integrating more renewables”

Marie Hayden

Vice President of Business Development, Europe and Australia

Mr. Lawlor has significant experience in the global energy industry, working in both Australia and Europe for more than 20 years. He is returning to Australia to take up the role of General Manager, APAC, after several years in Europe.

Prior to joining Smart Wires, Mr. Lawlor was Head of Customers and Stakeholders for Ireland’s national transmission system operator, EirGrid; and prior to that EirGrid’s Head of Program Delivery.

In Australia, he worked with Queensland’s transmission network service provider, Powerlink, for almost 10 years, where he held senior management and project delivery roles until his departure for Ireland in 2016.

“Aidan’s wealth of experience in both the Australian and international energy industries will be invaluable to Smart Wires as we enter a period of significant growth in Australia,” Ms. Hayden said.

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